First of all we listen and ask question. We need to understand your business. We need to understand what's important to you. What iss unique about your business. And what does this uniqueness mean to your client.
We need to understand your business. And we need to understand your clients. And the needs of your clients. And the desires behind these needs. We need to understand the way your clients think, what's important to your clients, how they look at things …
We have to be able to imagine what your clients need to see so that they know at a glance: here I found it!
The website should be clearly structured so that your client finds what he is looking for. The navigation should be self-explanatory and always tell your client where he is within the structure.
There are lot's of sorting criteria when it comes down to the question how to structure your website. As the supplier who knows all your products, services, skills, and competencies you can probably organize it perfectly. But …
… your client is interested in what he needs and wants in the first place. And if he gets what he wants from you in excellent quality.
Web design is communication. And communication is only successful if the recepient has understood.
The design should be clear and simple. Products and Services have to look good. And your company.
Of course we want you to like your new website. And we demand highest standards of ourselves and our design. But most importantly your clients shall say: I like it!